Kroger is not the only retailer to make a big move into online grocery shopping.
And while they may not be able to beat Amazon or Walmart for the big bucks, the new online grocery is getting some serious competition.
The online grocery has a reputation for being expensive and complicated, but its actually easier than many online stores, says Jeff Salyers, CEO of online grocery company GroceryDirect.
It’s easy to set up an account, and you can save up to 10% on groceries by doing so.
Plus, the site lets you check out grocery items in bulk.
GroceryDirect sells groceries through its website, but it also lets you shop for groceries by location.
Grocerydirect is the same store that sells groceries on Amazon and Walmart’s sites, and it has the same price points, says Salyars.
“The store is the way you shop online.”
For some people, online grocery may be too expensive, but for others, the benefits outweigh the price, says Tom Hester, vice president of grocery sales for Costco Wholesale Corp. Costco, which is owned by Walmart, is the largest grocery retailer in the United States, and its grocery sites are more competitive than those of Amazon and other online retailers.
The two-year-old grocery giant is rolling out a slew of new online stores in the coming weeks, including a new one in Los Angeles, and a new online store in San Francisco.
The new Kroggee will be the third Kroger to open in the Bay Area, after the Kroger in Los Altos and the Krogger in San Jose.
The store has more than a dozen locations in the area, including in San Rafael and North Oakland.
Krogdenx will have its first San Francisco location in April, followed by another in Los Gatos in the summer of 2019.
Kroger has been in the grocery business for nearly three decades, but Salygers says that it’s only recently started to realize the potential of the new platform.
Groceries can be as simple as picking up a box of frozen veggies, for instance, or as complex as ordering a bag of cereal.
It can be a pain to figure out which is which, especially if you’re not familiar with the basics of grocery shopping, like how to combine grocery items.
Groceries are not just about getting the basics right the first time.
“You can’t just say, ‘I’m going to put two boxes of cereal in my cart, and I’m going be done,'” says Saryers.
“It takes a lot of planning, a lot more time, and time to get everything in order.”